Why Chrome

Chrome Systems pioneered electronic vehicle configuration more than 20 years ago, and we continue to be the leader in making it easier and more profitable to buy, sell, market, finance, and insure cars and trucks.

At Chrome, we collect, standardize, and enhance raw automotive data and deliver it in ways that make it easy to use, and easy to tailor to specific markets. Our vehicle content is used by every facet of the industry, including manufacturers, who use it to aid their back-end ordering systems, and automotive websites and portals, who use it to add value and depth to their online content.

To help optimize our comprehensive vehicle data and provide the most compelling and complete vehicle presentations, we deliver Interactive Media that includes dynamic, engaging vehicle images and full-motion vehicle videos. As a leader in the New Vehicle Video market, we are constantly looking to help our customers sell more vehicles using this dynamic tool, and consult every day with customers to implement this solution.

We serve thousands of customers spanning all aspects of the industry, including: General Motors, Toyota, Chrysler, Ford, Chase Auto Finance, Vehix.com, Reynolds & Reynolds, Cobalt, Auto Nation, DataScan, AutoTrader, Yahoo!, FirstLook, Rosenthal Automotive Group, and Carl Sewell Automotive Group.

Whether you are a dealer or a manufacturer, an interactive agency or website designer, a portal or a credit union, Chrome’s solutions enable users to build, compare, display, and describe vehicles - better, faster and smarter.